How To Choose a Shopify Theme?

Michael Myers
3 min readJan 5, 2024


Choosing the right Shopify theme is crucial for the success of your online store. It’s not just about aesthetics. The right theme can significantly enhance user experience, boost sales, and reflect your brand’s unique identity.

Table of Contents

  • Understand your brand and audience
  • Key features to look for in a theme
  • Possible mistakes
  • Conclusion

Understanding Your Brand and Audience:

A Shopify theme should be a reflection of your brand’s personality and values. It’s essential to have a clear understanding of your brand identity. Equally important is knowing your target audience. What appeals to them? What kind of shopping experience are they looking for? Aligning your theme with both your brand and customer expectations is the first step towards e-commerce success.

Key Features to Look for in a Shopify Theme

A good Shopify theme should be responsive, fast to load, and easy to navigate. Look for SEO-friendly designs to boost your store’s visibility. Ensure the theme is compatible across different browsers and devices. Customization is key — your theme should allow you to tailor your store to meet your specific needs without extensive coding.

If you already have a theme that you would like to improve I can help you.

I have 4 years of experience developing websites and web applications. Latest 3 years I’m making custom themes and customizing Shopify stores.

Design and Aesthetics

First impressions matter. The visual appeal of your store can make or break a customer’s decision to explore further. Choose a theme with an appropriate color scheme, legible typography, and a clean layout. Flexibility in design is important, but remember, it shouldn’t come at the cost of performance.

Evaluating User Experience

User experience is paramount. Features like easy search functionality, efficient product filters, and a smooth checkout process are essential. Ensure that the theme provides a consistent and seamless experience across all devices.

Theme Support and Updates

Try to find a theme that comes with reliable customer support and regular updates. This ensures your store stays secure and incorporates the latest features and design trends. Themes from reputable developers often come with better support and update services.

Reviews and Ratings

Don’t forget to check reviews and ratings from other users. They can offer valuable insights into the theme’s performance, ease of use, and reliability.

Budget Considerations

While free themes can be a great starting point, premium themes offer more advanced features and customization options. Consider it an investment in your business’s future. However, always balance it with your budgetary constraints.

Making the Final Decision

Sum up your requirements, and compare the shortlisted themes against them. Take your time and ensure that your final choice aligns with your business goals, aesthetic preferences, and functional requirements.

Possible mistakes of choosing a Shopify theme

If it’s your first time choosing a theme, consider hiring a professional to help you.

If you have experience in development, you might know what is the clean code mean. So, when you bought a theme from a third-party developer, usually the quality of code isn’t so good. I’m not saying that the third-party themes are bad. The big problem for these themes is theme requirements.

-All official themes must meet all of the requirements to be published on the Shopify Theme Store. If a theme is missing any of the requirements in this list, then a submission will be rejected and a developer will need to make further changes to your theme before it can be resubmitted.

It means that official themes are verified by developers from Shopify. It’s a guarantee that the product was made with a good quality.

And as you may assume, the third-party themes may skip these important requirements, because they are selling outside of the official theme store.


Selecting the right Shopify theme is a critical decision that can significantly impact the success of your online store. Take into account your brand identity, customer preferences, theme features, design aesthetics, user experience, support, reviews, and budget before making your choice.

Need help?

If you are looking for help choosing a right theme for your business, let me know.

I made a bunch of Shopify stores and worked with a lot of different Shopify themes. I know what theme would fit your store perfectly.



Michael Myers

A Front-end Shopify Developer. Writing about Web Development, Freelance, and Shopify theme development. Twitter: @myersdeveloper